Details: What this is.  "Battle is struggle in the marketplace. Intelligence is knowledge of the enemy [your competition].

General Sun Tzu said: "If you are sure you are about to be attacked by a great, well-ordered opponent [e.g. a dangerous competitor] you must seize something they cherish and they will become amicable to your wishes." Note: a great General [CEO] knows what his opponent cherishes may be entirely invisible or, to others, may appear to be without significant value.

If you have shareholders, it bears repeating: "A great CEO controls his competition just as 'a great General controls his enemy.'"

Think about it...

"It is essential to understand that war and business are both about the same thing. They are about winning. Winning in the least amount of time, at the lowest possible cost and for the greatest reward possible. The business landscape is a battlefield where the great CEO behaves like a great General--using many of the same tools and tactics.” sr. recruiter, strategist. Parcon Research .

[added: Newhart]

This newsletter is sponsored by Parcon Research
 

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