Details: What this is.

RULE:
“The primary target of a great General [CEO] is the mind of the opposing General [CEO].”

Last week we described how, when facing a superior enemy (your competition) you should grab something they cherish to slow or stop them. Military history provides many examples of this, one being the final months of the Napoleonic Wars in 1814. Instead of hitting Napoleon head-on the Allies actually turned away from him and captured Paris instead. This demoralized the country and forced Napoleon to surrender. His ability to compete was effectively over.

Any General [CEO] knows the goal of strategy is to diminish the enemy’s ability to resist [to compete in the marketplace]. But a great General knows destruction can often be avoided. By moving quickly, invisibly, “marching swiftly to places he is not expected” he can distract and disorient his lesser opposition causing him to weaken or even abandon key points leading to their capture.

At Parcon Research we do this by (re)moving key intellectual assets of competitive battle (key executives), but the same rules apply to logistics, real estate, products, etc.

Think about it...

This newsletter is sponsored by Parcon Research.

[square brackets: Newhart]