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Happy Holidays
2005
Below are links to some of
the top rated Corporate Warfare columns since 2002. They were chosen
mostly on persistent popularity, reprints for staffs,
permission to use by B-school educators, e-mail, inquires by
journalists, etc. I've included the Capitalist Gone Wild! column
because it was so weird and I'll never have another Holiday Season
where I don't keep an eye out for that guy!
At lot of people ask me what
my reason is for any particular column. It all gets back to the notion of
creating sustainable increases in shareholder value. Everything relates to
that. But for specific content decisions sometimes
it's because I've spent some time with a client or a reader and
they have something interesting and useful to say (e.g. the
recent Change
in 7 Steps-How a Big Dog Does it).
Other times I see emerging technology that's
scary because it can hit shareholder value so quickly and
hard (e.g. Accidental Spies and FUD, see the Archive).
And, of course, there's the important notion that we
can use historical events to avoid our own corporate
disasters--the Charge of the Light Brigade being a
chilling lesson on communicating with your staff. In nearly all
cases it speaks directly to somehow making the reader
a more effective competitor and I think this is why this
newsletter has been so widely accepted as a useful management
tool: the content is focused, efficient, and punchy. I.e., like it
or not, Genghis Khan's "plan with branches," is an effective tool
for giving your much bigger competition a Very Bad
Day
.
Happy
Holidays,
Tal Newhart, CEO
ParconResearch.com
Modern, Efficient
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