May 4, 2006
It seems there have been some allegations in the press that Mr. Swanson may have appropriated some of his content for his booklet from insufficiently credited sources. In fact, Bill has, at times, openly said he used engineering Professor W. J. King's book written six decades ago for some of his rules. However Swanson assembled his list, it doesn't change the fact the 25 rules have proven invaluable to many senior business leaders over the years. -Tal Newhart, Chicago

 

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Tuesday May 2, 2006  The archive for this newsletter is here.
 

Bill Swanson's "Unwritten Rules of Management"
(
Bill is the Chairman and CEO of $22B Raytheon
w. 79,000 employees. Fortune #97. NYSE: RTN)

Recently I was working on a senior diversity search where the interviewing of candidates had been subcontracted out to me. My assignment was to do the interviews and make recommendations (e.g. responding to: "Take this stack of resumes and find me the real warrior!"). I like these assignments since I've never met a candidate I couldn't learn something useful from. This project was no exception. In the course of the interviews a few of the candidates mentioned Bill Swanson, the CEO of Raytheon, as someone they admired (Swanson is dedicated to diversity in the workplace). Since we do occasional work for the Dept. of Defense I'd heard Swanson's name before but never really focused on it other than knowing that, as a manager, he's the real thing. Now curious, I finally looked into it and quickly realized he's the same Swanson that wrote "Swanson's Unwritten Rules of Management” which I had heard rumors about under the name 'The CEO's Secret Handbook'. You may take issue with some of the "rules" and have some of your own, but, by and large, it's a powerful list for improving an organization. I have inserted the list below. Feel free to pass this around. --Tal Newhart

[Printable pdf version]

Bill Swanson's Unwritten Rules of Management

  1. Learn to say, "I don't know." If used when appropriate, it will be often.
  2. It is easier to get into something than it is to get out of it.
  3. If you are not criticized, you may not be doing much.
  4. Look for what is missing. Many know how to improve what's there, but few can see what isn't there.
  5. Viewgraph rule: When something appears on a viewgraph (an overhead transparency), assume the world knows about it, and deal with it accordingly.
  6. Work for a boss with whom you are comfortable telling it like it is. Remember that you can't pick your relatives, but you can pick your boss.
  7. Constantly review developments to make sure that the actual benefits are what they are supposed to be. Avoid Newton's Law.
  8. However menial and trivial your early assignments may appear, give them your best efforts.
  9. Persistence or tenacity is the disposition to persevere in spite of difficulties, discouragement, or indifference. Don't be known as a good starter but a poor finisher.
  10. In completing a project, don't wait for others; go after them, and make sure it gets done.
  11. Confirm your instructions and the commitments of others in writing. Don't assume it will get done!
  12. Don't be timid; speak up. Express yourself, and promote your ideas.
  13. Practice shows that those who speak the most knowingly and confidently often end up with the assignment to get it done.
  14. Strive for brevity and clarity in oral and written reports.
  15. Be extremely careful of the accuracy of your statements.
  16. Don't overlook the fact that you are working for a boss.
    * Keep him or her informed. Avoid surprises!
    * Whatever the boss wants takes top priority.
  17. Promises, schedules, and estimates are important instruments in a well-ordered business.
    * You must make promises. Don't lean on the often-used phrase, "I can't estimate it because it depends upon many uncertain factors."
  18. Never direct a complaint to the top. A serious offense is to "cc" a person's boss.
  19. When dealing with outsiders, remember that you represent the company. Be careful of your commitments.
  20. Cultivate the habit of "boiling matters down" to the simplest terms. An elevator speech is the best way.
  21. Don't get excited in engineering emergencies. Keep your feet on the ground.
  22. Cultivate the habit of making quick, clean-cut decisions.
  23. When making decisions, the pros are much easier to deal with than the cons. Your boss wants to see the cons also.
  24. Don't ever lose your sense of humor.
  25. Have fun at what you do. It will reflect in your work. No one likes a grump except another grump.

 

"Cashing a paycheck is an oath
  
to perform your best. " -T. Newhart

 

Tal Newhart 
TalNewhart.com
312.952.1777

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Please keep me in mind for your senior recruiting needs. If you need
a  I know how to find them quickly. Call me.

 


www.TalNewhart.com